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E: info@beyond-nutrition.co.ukThe Elite Performer's Toolkit
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Category Archives: Public Health
Overweight and Malnourished
Modern Western society is a world of plenty, but is it possible that malnutrition still exists? Could you be suffering with so-called Type-B malnutrition? The advent of convenience and fast foods has made it easy, a little too easy, to reach daily calorie requirements (2000 calories for women, 2500 calories for men). But calorie-dense food is not the same as nutrient-dense food. The typical Western diet has become very calorie dense, but often lacks the vitamins, minerals and phyto-compounds that make the body work efficiently. A typical example is white bread. In order to make it white, wholemeal flour is … Continue reading
Posted in Nutrition, Public Health
Tagged nutrition, obesity, Public health, weight loss
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Five-a-Day: Let’s Stop Nodding and Start Doing
Simply telling the public to stop smoking, eat more fruit, or exercise more is not historically a very successful strategy. Perhaps one of the most recognisable campaigns of the last 20-years is the five-a-day message that has encouraged the UK population to eat fruit and vegetables. In spite of millions being spent on marketing this message (estimated to be £4-million for the last five years), recent figures suggest the number of adults in the UK actually meeting the five-a-day target is only 22% (approx 9.2 million people), and in those with low socio-economic status only 17% (1). More worryingly still … Continue reading
Posted in Nutrition, Public Health
Tagged campaigns, fruit, Public health, vegetables
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